Haydenfilms.com

Haydenfilms Media Kit, 2005 Season -

Haydenfilms.com is a dynamic and user-friendly portal for all filmmakers providing:

an interactive Online Film Festival and the chance to win the $10,000 Grand Prize
FREE MEMBERSHIP
FREE access for members to screen the festival finalists
an interactive voting system to determine the Grand-Prize Winner
a searchable database of peers and professionals
independent film news and trends
an online store to purchase filmmaking books, software and other cool stuff

Haydenfilms’ mission is to create and foster an online network of independent and student film producers, and to provide the support and resources necessary for those filmmakers to succeed in the film industry.

Haydenfilms is dedicated to:

Enhancing the artistic vitality of collaborative film projects
Revolutionizing how filmmaking is conducted
The support and development of emerging independent and student film producers of vision

The first Haydenfilms Online Film Festival will begin August 2005.

Call for entries begin October 30, 2004.
Deadline for submission is May 15, 2005.
Voting for films is August 30 through October 30, 2005.
Season 1 winner announcement is November 2005.
Season 2 begins November 2005.

http://www.haydenfilms.com/
Haydenfilms, LLC
131 East Main Street, Suite 2
Kutztown, PA 19530-1526

Market Info

Primary Demo: Adults between the ages of 18 and 54 who own a computer and have an interest in film for entertainment purposes.

Target Segments:

Film Students

Film students are undergrad and graduate students currently in film school and planning a career in film. To reach this segment Haydenfilms will market to the top film schools in the United States.

14 Film Schools	Undergraduate Film students	Graduate Film students
New York University (NY)	2,700	500
Columbia University (NY)	130	161
Rochester Institute of Technology (NY)	250	50
University of Southern California (CA)	1500	COMBINED
University of California — Los Angeles (CA)	410	390
American Film Institute (CA)	140	COMBINED
California Institute of the Arts (CA)	823	422
San Francisco Art Institute (CA)	32	16
University of California — San Diego (CA)	475	80
School of the Art Institute of Chicago (IL)	100	35
Northwestern University (IL)	350	40
University of Texas — Austin (TX)	900	150
Florida State University (FL)	120	48
Temple University (PA)	600	45
Total all graduate and undergraduate students	8530	1047

Independent Filmmakers

Independent filmmakers are filmmakers not associated with a major studio.

To reach this segment Haydenfilms will market to:

30,000 independent filmmakers registered on Withoutabox.com — an online film festival submission website.
15,500 members of Director’s Guild Association (DGA) directory (independent filmmakers and other industry professionals).
Advertisements in print and electronic publications aimed at independent filmmakers. Estimated combined circulation is 120,000.
100,000 e-mail newsletter recipients of Filmthreat.com — a destination for independent filmmakers and independent film buffs.

Festival Viewers/DVD Buyers

Festival viewers/DVD buyers are those who come to the site, get a free ticket to view movies and possibly purchase the compilation DVD of all finalists. They are

between the ages of 18 and 54
own a computer
have an interest in film for entertainment purposes

Browsers and Surfers

Browsers and surfers are those who go to the site as a result of search engine, word of mouth, or Haydenfilms marketing and who might pass on the link to others.

Shoppers

Shoppers are those who come to the site to shop for film-related products and services.

Crew database/Production Board

The crew database/production board is made up of those who submit their profiles, crew calls, and information to Haydenfilms.com and use it as a professional networking tool.

Professional Movers & Shakers

Professional movers & shakers are those individuals with experience related to the film industry (academic professors, actors, actresses, industry professionals and experts) who could write "Ask the Expert" feature stories, Q & A articles, tips & tricks articles, essays on modern film, etc.

Sponsorships - See Ad and Sponsorship Placements

Haydenfilms.com offers a variety of sponsorships FOR BID. Following are descriptions and minimum requirements for some sponsorship packages. All packages may be customized.

LEVEL 1 — Title Sponsor

One LEVEL 1 position is available for Season 1.

Sponsor receives:

Recognized as featured presenter of Haydenfilms.com
Logo on every page of Haydenfilms.com
ROS animated .gif ad units (1 Sky 120X600, 1 North 468X60) In Regular Rotation
Recognized as featured presenter of Haydenfilms on all print ads and posters
Recognized as featured presenter of Haydenfilms in all e-mail marketing

LEVEL 2 — Site Sponsor

Two LEVEL 2 positions are available (in noncompetitive industry categories) for Season 1.

Each sponsor receives:

Logo on every page of Haydenfilms.com
ROS animated .gif ad unit (1 Sky 120X600) In Regular Rotation
Logo in all Haydenfilms print ads and posters
Logo or mention in all e-mail marketing

LEVEL 3 — Site Sponsor

Three LEVEL 3 positions are available (in noncompetitive industry categories) for Season 1.

Each sponsor receives:

Logo on every page of Haydenfilms.com
ROS animated .gif ad unit (1 North 468X60) In Regular Rotation
Logo in all Haydenfilms print ads and posters
Logo or mention in all email marketing

LEVEL 4 — Site Sponsor

Six LEVEL 4 positions are available (in noncompetitive industry categories) for Season 1.

Each sponsor receives:

Logo on the sponsor page of Haydenfilms.com
ROS animated .gif ad unit (1 North 468X60) In Regular Rotation

LEVEL 5 — Site Sponsor

Six LEVEL 5 positions are available (in noncompetitive industry categories) for

Season 1.

Each sponsor receives:

Logo on the sponsor page of Haydenfilms.com (6 months)
ROS animated .gif ad unit (1 North 468X60) In Regular Rotation

Submit bids with this online form.

Trade offers are accepted.

Ad Units See Ad and Sponsorship Placements

Rates

NOTE: ALL AD UNITS AT EACH SIZE SERVED ON AN EQUAL BASIS IN ROTAION - MULTIPLE ADS CAN BE PURCHASED IN THE SAME SIZE TO INCREASE ROTATION AT ANY TIME - ADS ARE SOLD BY THE MONTH OR YEAR.

Ad Unit Size

North 468 x 60 (11 pages serve north banners)

Skyscraper 120 x 600 (4 pages serve sky banners)

(Frequency Discount - 6 Month Contract, 10% - 1 Year Contract 25%)

Specs